Benefits of Email Marketing Campaigns

Email marketing is an efficient way to send a commercial message to a group of people, small or large. These messages include advertisements, business requests, promotional information and more. This marketing strategy is important for your business and brand because it helps you reach and connect with your desired target audience in a more personal […]

A Privacy-First Web – Data Privacy: Apple iOS Updates & How To Prepare

In our first post of our Privacy First series we highlighted changes Google is making to Chrome and Chromium based browsers by ending third-party cookie tracking. We also highlighted the following from Pew Research Center: 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or […]

A Privacy-First Web The Death of 3P Cookies: What Marketers Need to Know

Google’s decision to phase out the use of third-party cookies on Chrome and Chromium-based browsers has created a lot of discussion surrounding privacy and the use of online trackers to deliver marketing content. The phase out was initially announced in February 2020, but has created buzz in recent months due to Google’s decision to stop […]