Last August, Google unveiled a groundbreaking new search ad type during their Marketing Live Keynote. They announced the inclusion of images into search ads through a new format they’re calling “gallery ads.” Normally after Google announces a new feature, it takes some time for it to be available to advertisers. Last week, gallery ads became […]

Creating the perfect digital marketing mix for your company can be very tricky. You might be wondering… How should I utilize my budget to make sure I am seen by potential customers? Or even… Do I have enough money to be competitive on the internet? Or the most frequent question… How do I know if […]

One of the best perks of utilizing digital marketing for your business is that you have a myriad of targeting options at your fingertips. You no longer have to throw out a wide net hoping someone is interested in your product. With the technology we have today, you are able to pinpoint the exact audience […]