It’s no secret. The RV industry, like other outdoor recreational industries, has seen an increase in interest and popularity in 2020 as a result of the COVID-19 pandemic.  The search frequency of RV-related keywords is up. Taking a look at Google Trends –  a search trends feature that analyzes how frequently a search term is […]

We are truly living in unprecedented times. Three weeks ago, people in a majority of cities were going to restaurants, shops and still gathering in groups of larger than ten people. Now, because of the Covid-19 pandemic, there are numerous cities enforcing stay-at-home orders for their citizens. This has meant closures or adjusted hours for […]

Last August, Google unveiled a groundbreaking new search ad type during their Marketing Live Keynote. They announced the inclusion of images into search ads through a new format they’re calling “gallery ads.” Normally after Google announces a new feature, it takes some time for it to be available to advertisers. Last week, gallery ads became […]