A Privacy-First Web – Data Privacy: Facebook & Instagram App Tracking

If you’ve been following along in our 3-part series about a privacy-first web you are probably aware consumers are becoming increasingly concerned about what marketers, brands and publishers know about them and how their data is being used.  With the latest iOS 14.5 update there are new opt-in requirements, requiring developers to receive user consent […]

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A Privacy-First Web The Death of 3P Cookies: What Marketers Need to Know

Google’s decision to phase out the use of third-party cookies on Chrome and Chromium-based browsers has created a lot of discussion surrounding privacy and the use of online trackers to deliver marketing content. The phase out was initially announced in February 2020, but has created buzz in recent months due to Google’s decision to stop […]

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WHAT GOOGLE’S SEARCH CONSOLE INSIGHTS LAUNCH MEANS FOR SITE OWNERS

Google has introduced a new feature called Search Console Insights, which is designed to help site owners better understand which content resonates with their audience. The joint data from both Search Console and Google Analytics allows Search Console Insights to provide easily understood content performance. The Search Console Insights data will help site owners answer […]

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