A Privacy-First Web – Data Privacy: Facebook & Instagram App Tracking

If you’ve been following along in our 3-part series about a privacy-first web you are probably aware consumers are becoming increasingly concerned about what marketers, brands and publishers know about them and how their data is being used.  With the latest iOS 14.5 update there are new opt-in requirements, requiring developers to receive user consent […]

A Privacy-First Web – Data Privacy: Apple iOS Updates & How To Prepare

In our first post of our Privacy First series we highlighted changes Google is making to Chrome and Chromium based browsers by ending third-party cookie tracking. We also highlighted the following from Pew Research Center: 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or […]

7 BENEFITS OF MARKETING VIA PINTEREST

Let’s face it, the Mad Men days of advertising are over. With the great advancements in technology, advertising has taken on many different forms, channels, trends, and techniques.  Since its launch in 2010, Pinterest has steadily become the third most popular social media platform among adults in the United States. The concept and purpose of […]