Let’s face it, the Mad Men days of advertising are over. With the great advancements in technology, advertising has taken on many different forms, channels, trends, and techniques.
Since its launch in 2010, Pinterest has steadily become the third most popular social media platform among adults in the United States. The concept and purpose of the platform is rather simple: replace physical scrapbooks with digital scrapbooks to make the process of saving pictures and memories easier. Since then, Pinterest has become a hub for people to create wish lists, plans, aesthetically pleasing collages, and more. However, while Pinterest is still considered a social media platform, it can be utilized like a search engine. While using Pinterest, users can search for posts that they like and create artboards that they can later revisit and share with their friends.
Here are seven reasons why you should be marketing your business on Pinterest:
1. GROWING PLATFORM
In 2019 alone, Pinterest gained 51 million monthly users.
2. USERS PURCHASE
50% of Pinterest users buy products after seeing a promoted pin.
3. EXPAND YOUR MARKET
67% of users discover new brands and products while using Pinterest.
4. GO WORLDWIDE
50% of users and 75% of new signups are located outside of the United States. The largest foreign hubs are Brazil, India, and Turkey.
5. HIGHER BUYING POWER
35% of users have an income of more than $75,000 a year.
6. DEDICATED USERS
Users spend a lot of time on Pinterest. The more time spent on the platform, the more likely they are to be exposed to your business and products.
7. SHOPPING GUIDE
93% of Pinterest users use the platform to plan what they will buy. Also, Pinterest is the top shopping platform for millennials
Pinterest is an underdog in the social media world. With dedicated users, the platform is a great place to show off your business and products. Want to learn more about Pinterest and how to get your business a profile on the platform? Visit AdEspresso for more tips and tricks! Want to continue growing your social media awareness? Contact us today to hear more about our brand awareness strategies and all of our other services that can help your business grow!