Data-Focused Targeted Advertising

One of the best perks of utilizing digital marketing for your business is that you have a myriad of targeting options at your fingertips. You no longer have to throw out a wide net hoping someone is interested in your product. With the technology we have today, you are able to pinpoint the exact audience […]

Correlation Between SEO & Social Media

Identifying how the two strategies work together to benefit your digital marketing efforts Before diving in and discovering the link between SEO & social media, it is important to have a full understanding of the digital marketing strategies being discussed. SEO stands for search engine optimization and it has proven to be time after time […]

Understanding Facebook’s New Algorithm

With the start of 2018, Mark Zuckerberg and the whole Facebook team have decided to change the focus of the platform to more meaningful social interactions for users. So, what does that mean for businesses? Businesses are going to have to change the content of their posts and the way they entice users to interact […]