One of the best perks of utilizing digital marketing for your business is that you have a myriad of targeting options at your fingertips. You no longer have to throw out a wide net hoping someone is interested in your product. With the technology we have today, you are able to pinpoint the exact audience you want reach at the right time. So, how does this all work?
Through many different advertising channels, you have the option to target a variety of attributes including search keywords, interest groups, geographic location, “in-market” customer groups, and more. You can use a combination of these attributes to zero in on the exact audience you are looking for.
Also, because of these highly-targeted advertising campaigns, you don’t have to worry about getting the information of every person who stumbles onto your website. You can focus on the leads that fit your audience and are truly interested in what you sell. Most companies don’t have time or resources to contact hundreds or even thousands of website visitors each day to only sell to a handful of them. Online advertising allows you to be less focused on the masses, more focused on the customers that will actually convert.
Below you will find an example of an online advertising journey. You can follow Bob, starting with a Google search and continuing all the way to his conversion through many different targeting techniques and advertising channels.