Knowing why it is important to post on social media regularly can further the strength of one of your greatest marketing tools. Posting on social media not only empowers your business’s online presence but also helps keep you at the forefront of your industry and in the minds of your customers or clients. In a technological world, it is essential to expand your digital footprint and strengthen your company’s brand.
If you have been thinking about starting to post regularly on social media platforms such as Facebook, Instagram, and Twitter, here are four reasons to convince you to take that step. Keep in mind that each platform is different and you may experience greater success on one platform over another.
Brand Identity
One of the biggest benefits of posting content on social media regularly is that you have the ability to create a consistent identity and voice for your business or brand. Posting consistently further enables you to create a distinguishable look and feel across your social media platforms, website, profiles, and other marketing efforts such as email campaigns. Creating a consistent brand image will help new and existing customers to recognize your posts and brand instantly while scrolling through their feeds.
Customer Knowledge
The more your client or customer knows about your business and brand, the more informed of a decision they can make. On your social media accounts, you can post different types of informational content about your business or brand to help educate your customers on what products or services you provide, your company values, and more. People often turn to social media when preparing to purchase a good or service from a new brand or company that they previously haven’t tried. According to an online review statistics study, 95% of consumers read reviews before purchasing a product.
Search Engine Results
Posting on social media doesn’t directly affect where you rank in the organic search results, but sharing links across different platforms can help increase the credibility and authority of your website. Online visibility, brand recognition, enhanced brand reputation, and extensive content distribution across platforms all can indirectly benefit your website’s ranking. A study organized and completed by Cognitive SEO found that after analyzing 23 million shares on social media, there was a link between social shares and organic impressions.
Advertise
Wanting to expand your social media following? By investing in social media ads, you can increase your engagement. The major social media platforms, such as Facebook and Instagram, have advertising options that have several targeting capabilities proven to be very effective. Utilizing ads can attract people to purchase goods or services from your business, and also generate new followers for your business or brand.
Is your business looking to boost its social media presence and increase its brand awareness? RideDigital is here to help! We will work with you and your team to come up with the best plan of action and will continue to adjust our strategies as needed to get you the best results. If you have any questions on how we can help your business, please do not hesitate to contact us today.
