We are truly living in unprecedented times. Three weeks ago, people in a majority of cities were going to restaurants, shops and still gathering in groups of larger than ten people. Now, because of the Covid-19 pandemic, there are numerous cities enforcing stay-at-home orders for their citizens. This has meant closures or adjusted hours for businesses across the country. In the wake of the uncertainty lies a fantastic opportunity for you to reach your customers at home through digital marketing strategies.
With so many people at home for the foreseeable future, there is a high probability that more online searches will be happening. While it might be enticing to cut your spending on digital marketing to save some money, you. might want to reconsider. Here are some tangible ways to reach your customers when they need to hear from you the most.
PAID ADVERTISING
Paid advertising is not only an important channel for businesses to stay in contact with their customers or potential customers, but in this current climate, they are also a cost effective advertising option. As of last week, Facebook CPMs (cost per one thousand impressions) are down 75% and Google Ads are 50% cheaper than what they were just a few weeks ago. Even if consumers aren’t in the market to make a purchase right now, running paid ad campaigns allows your brand to stay front-of-mind as they continue to make internet searches. With the changes in CPM and your business during this time, it is very important to evaluate your ad budget to evaluate where you can make the biggest impression.
Questions on how this will impact your digital marketing strategy? Contact us to review your ad accounts, compare how you stand with other businesses in your industry, and give you insight on what would be most beneficial for your ad campaigns.
EMAIL MARKETING
Your inbox has probably been filled with every company’s response to the Covid-19 pandemic. There is a reason for that. Email is an easy and effective way to reach a mass majority of your customers or potential customers and maintain a relationship with them through these uncertain times. Emails are also a great resource to let consumers know of any updates on business operations within your company.
During these next few months, instead of sending sales-heavy content, emails should have a softer message and be customer-focused informing them that your business and employees are here to help them anyway you can. As stated above, consumers might not be in the market to make purchases now, but once these tough times start to turn around and people are ready to spend money, they are going to remember which businesses maintained relationships with them.
Contact us to send out updates or messages through email to your customer base in order to keep them in the loop about what is going on around your business during the pandemic.
SEARCH ENGINE OPTIMIZATION
With COVID-19 changing not only the way we do business, but also how people are shopping it is more important than ever for your company to be ranking online. There are still so many SEO strategies that can be continuously worked on for your website such as keyword optimization (research around your market and competing domains to identify the best organic keywords for your business to rank in the search engine result pages), backlink development (to drive more traffic to your website from a link placed on a different relevant, trustworthy site), and local SEO (allowing potential customers to not only discover your business, but also provide them the information they need about your business for location-based searches).
At RideDigital, we know it is important to be analyzing the performance of our clients’ sites to identify valuable SEO metrics in the presence of the coronavirus. Having an understanding of your site’s performance and how users are changing their search behavior in a time of uncertainty allows us to use the real data to create a strategy fit to work alongside the challenges your company is experiencing.
SEO is a long-term digital marketing strategy and it is important to stay on the path of SEO so that when search demand returns, your website will be positioned for a fast recovery and considerable organic traffic. When the day comes that there are no more stay-at-home orders and businesses can resume their normal hours and procedures, people are going to be ready to get out and enjoy their lives to the fullest. When that day comes, you are going to want to make sure that your business is ranking as high as possible in the search engine result pages and geo-based searches alike.
Digital Marketing will be the driving force behind many companies through these tough times. A comprehensive digital approach is key to making sure your customers know what you are doing to help serve them and what you can still offer them.
Right now we are offering several specials in effort to help companies get their message out. If you don’t know where to start, or just want to chat about the best strategy to use, contact our team at RideDigital today!
